CXO Direct is a collective of senior operators. Each one owns both strategy and execution, and steps in as a fractional or interim executive, or for a defined project.
Senior marketing operator for companies that need marketing built or fixed. Four functions built or reset, in telecom, postal services, retail banking and B2B technology, each on a lean budget, each still running after the handover. Five ventures prepared for launch in the last five years. Now designing the AI workflows a small marketing team runs on.
Senior commercial and revenue operator for technology companies whose market has moved faster than their go-to-market. Two decades of shifts in CX and contact-center software: on-premise to cloud, direct to partner-led, now AI. Partner programs built or rebuilt at two global vendors, two fractional repositionings delivered since 2025. Diagnoses, then executes and hands over.
Technology operator with 35+ years in banking, insurance, fintech and the public sector, across the Levant, Europe, North America and the GCC. As CTO and COO of a GCC digital bank, governed delivery across 200+ engineers and cut cycle times by 50%. As CIO of a national postal operator, replaced the legacy ERP across 100+ outlets. Led a SOC 2 certification and an insurer's core-systems consolidation.
Senior operator with 30+ years in telecommunications and internet businesses across the GCC, Levant and Europe. Fifteen-plus years in C-suite seats as COO, CCO and CMO, reporting to CEOs and boards, with three commercial turnarounds and an internet company taken from loss to positive EBITDA. Since 2021, advisor to CEOs on digital transformation and PMO governance.
Brand and communication operator with 30+ years across 15 markets. Led group communication for a 12-country bank through a decade of crises, then sat on the executive committee of a GCC group, leading its rebrand, business-model shift and digital transformation. Now aligns corporate brands with business strategy through transformation, and shapes founder visibility and investor narrative for CEOs and growth companies.
HR transformation and change management operator with 25+ years, for corporations, public institutions and NGOs across the GCC, Europe and the Levant. As special advisor to a minister, delivered the reform roadmap a national anti-corruption unit now works from. Led an HR program that reached 85% policy adoption across five NGOs and incubators. Engaged by global consulting firms and multilateral institutions on culture change and succession.
Data and business intelligence operator with 25+ years across the Levant and GCC, for startups, enterprises and public-sector organizations. Co-founded a GCC data consultancy and built its data and AI practice from the ground up. Earlier delivered BI solutions for public-sector and national-security institutions, and launched a web-services line that ran for seven years and served 1,000+ clients.
Strategy and transformation operator with 25+ years of consulting across the GCC, MENA, Europe and Asia. Scaled a GCC consulting practice from 8 to 35 professionals, with full P&L accountability; earlier a principal at a global telecom vendor and a strategy consultant at a global firm. Designs operating models, stands up PMOs and transformation offices, and turns corporate strategy into executable programs.
Senior HR and organizational development consultant with 20+ years across the Middle East, GCC and Europe. Combines in-house operating experience with extensive consulting for public and private organizations, including assignments with global HR consulting firms. Designed the job architecture of a new government authority, a career framework covering 20 job families for a manufacturing company, and a 16-policy HR governance framework.
Technology operator with 35+ years in healthcare, banking, insurance and humanitarian operations, in North America and internationally. Has run technology as CTO, fractional CIO/CTO and senior vice president: launched a nationwide digital health platform, revived a stalled mobile banking program, cut policy costs by 40% for a global insurer and ran a $190M infrastructure budget. Holds a doctorate in business administration.
Chief information officer and advisor to CEOs and general managers, with 35+ years of international experience across banking, consulting and technology in the Levant, the GCC and North America. Sixteen years running the full IT function of a top-ten commercial bank, after heading IT at another bank and consulting on IT strategy, CRM and business process re-engineering with global firms.
Finance operator with 20+ years in corporate finance, fundraising, M&A and restructuring, the last twelve leading finance teams in high-growth companies across the GCC and Europe. Raised over $80M in equity and debt, took a consumer-tech scale-up through a SPAC merger to a US listing, and restructured a mobility company to positive cash flow. CFA charterholder with an MBA.
